Digital Marketing

Digital Advertising & Marketing 201: Today’s Trends & Topics

Advanced Digital Marketing Course | Header Bidding, Fraud/Viewability, Big Data, Programmatic, Mobile Advertising & more

  • What is Header Bidding vs. Waterfalls and why is it important?
  • What is Viewability and how does it affect advertising buys?
  • What is Ad Verification and what companies offer that service?
  • What is Programmatic Advertising & RTB (Real Time Bidding)?
  • What does the future hold for the digital advertising space?
  • Learn from an industry expert
  • Analyze trends and news
  • Learn about an industry on track to be worth over $330B a year by 2021
  • Expand your knowledge to an intermediate – advanced level
  • Make smarter decisions about your digital advertising efforts
  • Advance your career with a deeper understanding of the digital advertising industry

Mon avis :

Deuxième partie de cette formation, nous entrons encore plus dans le fonctionnement de ces métiers.

Techniquement, les sujets sont assez passionnant aussi. Comment garantir aux annonceurs la bonne distribution de leur publicité ? Comment gagner plus d’argent avec notre inventaire ?

Une petite vidéo de présentation :

https://video.wixstatic.com/video/4bfeb1_3885bae8786e4da189bd4128022043cc/720p/mp4/file.mp4

Digital Advertising & Marketing

#digital #advertising #Marketing #mooc #RTB #Programmatic #Headerbidding

https://www.udemy.com/course/digital-advertising-marketing-201

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