- Full understanding of Digital Marketing foundations
- A complete understanding of the different types of digital ads, how they’re bought, how much they cost, how they’re targeting and how to go about creating your digital advertising campaign.
- The ability to think strategically about where and how to place ads
- What we mean by marketing vs. advertising
- An understanding of the complex way digital advertising companies work together
- Understand social media advertising, facebook advertising, twitter advertising, and how it fits into a larger digital advertising campaign
- Learn from an industry expert
- Analyze trends and news
- Find out where to get more information about the advertising space
- Learn how companies like Nike, Coca-Cola, Ford, and more plan and buy their digital advertising
- Understand what social media advertising is and means
- Understand how digital advertising is different from traditional media
- Be able to clearly and confidently present ideas to clients and co-workers
- Learn about an industry on track to be worth over $330B a year by 2021
Mon avis :
Cette première partie est bon rappel sur le monde de la publicité, les acteurs fonctionnels et techniques.
Rapide à suivre et pertinent.
#digital #advertising #Marketing #mooc