Digital Marketing

Digital Advertising & Marketing 101: Take The Complete Guide

  • Full understanding of Digital Marketing foundations
  • A complete understanding of the different types of digital ads, how they’re bought, how much they cost, how they’re targeting and how to go about creating your digital advertising campaign.
  • The ability to think strategically about where and how to place ads
  • What we mean by marketing vs. advertising
  • An understanding of the complex way digital advertising companies work together
  • Understand social media advertising, facebook advertising, twitter advertising, and how it fits into a larger digital advertising campaign
  • Learn from an industry expert
  • Analyze trends and news
  • Find out where to get more information about the advertising space
  • Learn how companies like Nike, Coca-Cola, Ford, and more plan and buy their digital advertising
  • Understand what social media advertising is and means
  • Understand how digital advertising is different from traditional media
  • Be able to clearly and confidently present ideas to clients and co-workers
  • Learn about an industry on track to be worth over $330B a year by 2021

Mon avis :

Cette première partie est bon rappel sur le monde de la publicité, les acteurs fonctionnels et techniques.

Rapide à suivre et pertinent.

Digital Advertising & Marketing

#digital #advertising #Marketing #mooc

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